An adidas Exec Explains Why Kanye West Left Nike

adidas's Global Director of Entertainment, Jon Wexler, took to Twitter to explain why the rapper left Nike.

  • · 14858 Views 
  • · Posted 28 months Ago
  •  BY Jack Lowe

Seeing as Nike has complete dominance of the sports apparel and sneaker industry, as well as a seemingly endless pot of cash, many people couldn't understand why Kanye West would ditch them in favour of the company's main competitor, but now an adidas executive has shed a little light on his decision. Taking to Twitter, the brand's Global Director of Entertainment, Jon Wexler, laid it out in simple terms, saying: "He took our offer because we offered him full creative reign."

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Having said that, it has been claimed that West's new adidas Yeezy Boost 350 sneaker looks surprisingly similar to existing Nike models, so it seems a little unbelievable that Nike wouldn't have let him release such a shoe… Maybe we'll never know his true motives, but with a net worth of around $130 million we're guessing it doesn't have much to do with a paycheque.

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Tags: kanye west, adidas,
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