Nike Unveils The Nike MAG with Power Laces

  • Posted 32 months Ago

After two long years of rumours, it looks like the very first pair of Nike MAGs complete with "power laces" have arrived in New York City. According to Nike, the pair is just a prototype that was gifted to Back To The Future actor Michael J. Fox, but a limited edition of the sneaker will be released in spring 2016 via auction with all proceeds going to Michael J. Fox Foundation for Parkinson's Research. Read the post from Nike below and check out a video of Michael J. Fox trying out the prototype at the bottom of the page.

"Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.

The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design that became an enduring beacon of popular culture. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, 'We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.'

Today, Nike delivered a gift to Michael J. Fox introducing the innovation to the shoe’s first, and most celebrated, wearer.

This innovation advances what was coined the Nike Mag’s 'power laces,' combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration.

Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world.

'By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,' added Parker.

To be the first to know the Nike MAG release date, follow Nike on Twitter.

Source: Nike News