Snapchat Now Boasts 8 Billion Daily Video Views

Snapchat has become a major player in the battle for online video supremacy.

  • · 1280 Views 
  • · Posted 20 months Ago
  •  BY Jack Lowe

According to a new report by Bloomberg, Snapchat's CEO Even Spiegel recently revealed to investors that the service now receives 8 billion video views every day. If true, that puts the social network neck-and-neck with Facebook, who revealed the same figure last November.

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Snapchat is yet to publicly unveil the report though, so it's unclear what exactly counts as a view and how many of the videos are privately sent between users. Facebook auto-plays its videos in the News Feed and counts any play period of 3-seconds or more as a "view", which some people claim is a false way of boosting its figures to impress advertisers.

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Source: Bloomberg
Tags: snapchat, Facebook,
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