Instagram Might Be Changing To An Algorithm Based Feed

The beginning of the end...

  • · Posted 25 months Ago
  •  BY Jack Lowe

According to a new report, Instagram is will begin testing an algorithm-based feed which would show the photos and videos you're most likely to want to see first, rather than simply displaying everything in reverse chronological order. The move, which would be similar to the Facebook News Feed, is a way of Instagram dealing with the huge amount of content that now pours through every minute from its 400 million active users.

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"On average, people miss about 70 percent of the posts in their Instagram feed," said Kevin Systrom, co-founder and chief executive of Instagram. "What this is about is making sure that the 30 percent you see is the best 30 percent possible."

Fans of the app have already been angered by the idea, saying that the reverse chronological order is one of the best things about the app, allowing the user to decide what and how much they want to see rather than an algorithm that won't always get it right. The algorithm-based feed was introduced on Facebook (owner of Instagram) back in 2009, but users have since complained that it makes the social network "uncool", constantly showing sponsored posts and/or click-bait articles and causing users to disengage.

Would you ditch Instagram if they changed the feed? Let us know in the comments.

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Source: NYTimes