Watch Kendrick Lamar's New Spoken Word Reebok Commercial

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  • Posted 25 months Ago

Kendrick Lamar and Reebok have shared a new advert titled "The Classic," continuing their ongoing partnership.

In the clip, which is directed by Colin Tilley (who also directed the amazing "Alright" video), Kendrick performs a spoken word piece in a lavish empty mansion. Take a look at it above and read Kendrick’s words below:

"From the very heart of me, belief becomes action and no distractions will take my eyes off the prize. Greatness is my goal, but there is failure on the way. Full of insecurity, self hate, and doubt. But what I can’t control can’t confine me. And what I can’t do can’t stop me. This is how I express myself, not how I follow others expectations but how I stay true."