Watch Trippy Lyric Videos for Every Track of Bon Iver's 22, A Million
Directed by Aaron Anderson & Eric Timothy Carlson.
4 months Ago
· music · 1189 Views
Bon Iver has been sharing lyric videos for every track of his incredible new album 22, A Million over the past couple of weeks. Yesterday saw the unveiling of the video for "00000 Million," which has now completed the set.
Each video is directed and created by Aaron Anderson & Eric Timothy Carlson, they are real trippy and are an excellent visual accompaniment to the wonderful audio. Speaking in an interview with Walker Art, Carlson explained the concept behind them:
"I was originally a little hesitant about the lyric video concept, largely due to the quality of lyric videos in general, and because I was dreaming of an entirely abstract/ambient visual component to live with the music online, without typography. But it was good challenge, figuring out how to do it good/weird/right, how to acknowledge the format, and how to expand the album art into this realm. They didn’t need to be explicitly narrative, and they didn’t need to live by the rules of the print material."