Netflix Displays "Black Mirror" Ads To People with Ad Blockers

  • Posted 19 months Ago

Netflix has used a clever new tactic to advertise its new thriller series Black Mirror, targeting people with ad blockers installed and displaying ads that read messages like "You cannot see the ad. But the ad can see you."

The ads fit in nicely with Black Mirror's technology-based themes, which explore the concept of "Big Brother" and technology being used against the public.

It's unclear how Netflix has achieved this ad block work-around, but the ads are appearing predominantly on tech websites like Mashable, who loose a lot of revenue due to their audience installing ad blocking software. It's estimated that up to 30% of web users now use ad blockers, significantly damaging publishers.