Toblerone Has Changed Its Distinctive Triangle Shape

  • Posted 19 months Ago

Due to the rise in the cost of ingredients, Toblerone has made the decision to change the shape of its distinctive triangle ridges, reducing the amount of chocolate needed in each bar by making each triangle thinner, with bigger gaps between.

Both the 400g and 170g bars are affected by the new design, reducing their weight down to 360g and 150g respectively. The news was announced on the brand's Facebook page, where fans were quick to make their anger known.

"The change in design of the bar is an absolute disgrace, designed to fool people into thinking they are buying the same quantity of chocolate as before (same size packaging, but significantly lower weight of chocolate)," says Nick, the top commenter. "Shame on you Toblerone for your cynical way of increasing profits."

"Fair enough reducing the weight of the bar, but why the big gap in between segments?" added Lee. "Looks stupid imo, could have just made the bar shorter and kept the original design."

"We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products," said Mondelez, the US owner of Toblerone.

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Photo: Toblerone

Tags: toblerone, food