The Making Of Sainsbury's Stop-Motion Christmas Ad

Go behind-the-scenes on the set of the Sainsbury's Christmas ad.

  • · Posted 15 months Ago
  •  BY Jack Lowe

Sainsbury's didn't mess around when it came to this year's Christmas ad, working with award-winning director Sam Fell, actor and comedian James Corden, and Bret McKenzie from Flight of the Concords. The result is a heart-warming stop motion that tells the story of Dave - a stressed out dad who's struggling to find enough time in the day to prepare for Christmas. Clearly, at three-and-a-half minutes long, a huge amount of effort went into the ad's creation.

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"I thought that stop-frame was the perfect medium for this story," says director Sam Fell. "Because it's stop-frame, everything is made by hand. It's all crafted and very carefully thought through. And each shot is executed one frame at a time. 1/25th second at a time."

You can watch the behind-the-scenes video above.

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