"Designed by Apple in California" - A Book of Apple Products From The Past 20 Years

  • Posted 18 months Ago

Apple just released a book for its ultimate fanboys. Simply titled Designed by Apple in California, the book will be released tomorrow in two sizes - 10.20" x 12.75" and 13" x 16.25" - and will retail for $199 and $299 respectively.

Inside, you'll find over 450 photographs by Andrew Zuckerman, documenting the best in Apple design from the past 20 years, from 1998's iMac to 2015's Apple Pencil. The book is dedicated to Steve Jobs.

"The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future," says Jony Ive, Apple’s chief design officer. "This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines."

An additional foreword from Jony Ive reads:

"While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative."

The book will be available from Apple tomorrow.

Tags: apple, design, tech