It's long been speculated that Apple has been working on a self-driving car, and now the technology company has put the rumours to rest, confirming its secret initiative in a statement to the US highways regulator.
"The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation," read the statements, which came from Steve Kenner, Apple's director of product integrity.
No details about the project were revealed, so it's currently unclear if Apple plans to release its own branded car or simply provide the technology for other brands to use. It's believed around a thousand engineers are currently working on the project.
Both the US and the UK are still a good few years away from having self-driving cars on their streets, although both governments are keen to push ahead with the technology, realising the potential of an industry that could be worth almost £1 trillion by 2025. It's expected fully autonomous vehicles will be British roads by 2020.
The move will put Apple in direct competition with the likes of Tesla, Ford, and Uber, all of whom have made significant strides forward in the race to fully automated vehicles. In fact, ride hailing service Uber already deployed Ford Fusions in Pittsburgh, Pennsylvania, which do not require hands on the wheel. Stay tuned for further developments.