Despite everyone feeling pretty miserable about the current environmental, economic, and political situation the Western world has found itself in, Pantone is feeling decidedly optimistic about the future, unveiling "Greenery" (15-0343 TCX) as the Colour of the Year 2017.
The "fresh and zesty yellow-green shade" is apparently meant to evoke "the first days of spring when nature’s greens revive, restore, and renew."
"Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize, and unite, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose," said Pantone Color Institute executive director Leatrice Eisenman.
"Our lives are accelerating even faster, tech is more overpowering, and the global climate is more complex," added Laurie Pressman, vice president of the Pantone Color Institute. "The big macro driver here was getting back to nature […] "t's a yellow-based green that gets its warmth and energy from the sun—a hotter green, a reassuring green, a life-affirming color. "This wasn’t meant to be soothing. This was meant to be bold. We’re living in a time where you voice needs to be heard."
So, if you're ever feeling down, just watch the video below and get yourself prepared for a positive future.