Teva Presents "The Great Escape" with Allie Taylor

Teva encourages us to embrace our adventurous spirit with The Great Escape video series

  • · Posted 8 months Ago
  •  BY Jack Lowe

Adventure is at the very core of the Teva brand. In fact, the first Teva shoe was born when a young river guide was exploring the Grand Canyon in 1984. In need of a lightweight shoe that wouldn't float away, he rigged two Velcro watchbands to an old pair of flip flops and there it was - a simple idea that evolved into an icon of comfort and utilitarian style.

Three decades on, Teva is encouraging us to embrace that same adventurous, creative spirit of its founder, launching a campaign called "The Great Escape". Through a series of short videos, it emphasises that an incredible trip doesn't have to be thousands of miles away - adventure can be found right on our doorstep.

In this short clip, we follow adventurer, photographer and videographer Allie Taylor as she takes us out of the city and up into the beautiful surrounding mountains.

Watch the video above and shop of the new Teva collection here.

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