Sweden Has Listed The Whole Country on Airbnb

The first campaign of its kind.

  • · 5102 Views 
  • · Posted 8 months Ago
  •  BY Jack Lowe

The Swedish tourism board has been coming up with some pretty unique marketing strategies recently. First, they decided to create "The Swedish Number" - a phone number that allowed anyone, anywhere in the world to ring it and be connected with a random Swede who would talk to you about how great the country is. Now. they've teamed up with Airbnb to list the entire country on the website.

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The move aims to promote the "freedom to roam", which allows anyone to walk, cycle, or camp on any part of the land (apart from private residences and gardens) and takes the form of nine different listings, ranging from a forest retreat in Varmland to stunning ocean views by Skuleskogen National Park.

"The freedom to roam is a right that allows people in Sweden to move around freely in nature – eating berries from the ground, sleeping under the stars and swimming in the lakes," says Visit Sweden. "In other words, Swedish nature is just like a regular home. To spread the word, and give people all over the world the opportunity to experience this, Visit Sweden has listed the entire country on Airbnb."

Check out the listing here.

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Tags: airbnb, sweden,
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