Watch Apple's Bizarrely Brilliant "Appocalypse" Short Film

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  • Posted 11 months Ago

To kick things off at WWDC yesterday, Apple launched a brilliant short film outlining what might happen to the world if all our apps were suddenly deleted off our iPhones, iPads, and Apple Watches.

Cue on a montage of society falling apart, with attention hungry Instagrammers shouting about the pizza they ate (#toodelicioustoshare) while others head to the plastic surgeon to undergo a real-life face swap.

This kind of self-deprecation is pretty rare for Apple, but it certainly hit the right note with the closing tagline "Keep making apps. The world is depending on you". Watch above.

Casetteboy just took on Theresa May - watch here.