IKEA moves into "invisible design" with Byredo fragrance collection

  • Posted 9 months Ago

IKEA has announced that it's moving into the mysterious realm of "invisible design", or rather, designing things that we can't actually see - namely scents. After all, smell is one of the most powerful influencers of our memory, mood and emotion.

It's first step into the world of perfumery will be with fragrance company Byredo, who will be helping IKEA explore new ways of adding scents in your home.

“At IKEA we are curious about the senses and the importance they play for people to feel at home. We know that scents can help us create a feeling of safety and intimacy, but what does home smell like? And how can smell be communicated beyond scented candles?” says Marcus Engman, Design Manager at IKEA Range and Supply.

"I feel people just don’t reflect enough when it comes to scent, but smell is a very relevant part of our life and also the home. To collaborate on this idea of 'invisible design' with IKEA, getting people to think about smell is very exciting. I enjoy their openness to new ideas and the experimental nature of what we’re doing" added Ben Gorham, founder of Byredo.

The IKEA x Byredo fragrance range is due for release sometime in 2019.

Photo via. IKEA

Tags: ikea, byredo, design