London's Southbank Centre Unveils New Visual Identity

The core of the rebrand is a customised version of the Noe Display font.

  • · 3145 Views 
  • · Posted 3 months Ago
  •  BY Jack Lowe

As part of its major ongoing renovations, London's iconic Southbank Centre has teamed up with North to overhaul its visual identity, unveiling new branding that will feature across its website, posters, and on signs within the centre itself. According to North, who have also worked with Tate, Barbican, and The Photographers' Gallery, the old branding was "overly complex" and had become too "inconsistent".

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"The new identity clearly, confidently and consistently communicates 'Southbank Centre' like a title of a magazine – everything else is the weekly, monthly features and highlights, the content," said Sean Perkins, a founding partner at North. "The logotype design and serif font choice was inspired by Southbank Centre’s brutalist architecture and the original Festival of Britain identity […] This visual language reference runs throughout the identity applications, typography and wayfinding elements," added North's Charlie De Grussa.

The Southbank Centre's Hayward Gallery is due to reopen in January 2018 and will feature the new branding.

Photo: New signage for Southbank Centre by North

Photo: Southbank Centre's rebrand by North

Photo: Southbank Centre's rebrand by North

Photo: Southbank Centre's new advertising style

Photo: An example of how the new visual identity will be applied to tickets

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