Watch Apple's Emotional New iPhone 7 Ad "The Archives"

Highlighting the Memories tab in the Photos app.

  • · Posted 6 months Ago
  •  BY Joe Reeve

In stark contrast to its recent "Apocalypse" short film, Apple has shared a new ad for the iPhone 7 which is a real tearjerker.

Highlighting the Memories tab in the Photos app, where you can automatically create movies from the images and videos in your camera roll, it features a man working away in a archive cutting together a movie for one very happy and emotional new mum.

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Watch and enjoy above!

It was recently revealed that Apple’s iPhone 8 will have wireless charging. Get all the details here.

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Tags: apple, iphone,
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