Watch Apple's Emotional New iPhone 7 Ad "The Archives"

  • Posted 9 months Ago

In stark contrast to its recent "Apocalypse" short film, Apple has shared a new ad for the iPhone 7 which is a real tearjerker.

Highlighting the Memories tab in the Photos app, where you can automatically create movies from the images and videos in your camera roll, it features a man working away in a archive cutting together a movie for one very happy and emotional new mum.

Watch and enjoy above!

It was recently revealed that Apple’s iPhone 8 will have wireless charging. Get all the details here.

Tags: apple, iphone