New Study: Cosmetic procedures boom has been linked to social media pressure

Celebrities' 'perfect lives' are having a negative effect.

  • · Posted 8 months Ago
  •  BY Jack Lowe

According to a new report from the Nuffield Council on Bioethics, young people are increasingly turning to cosmetic procedures like botox because of the the pressures felt on social media.

The pressure comes from social networks like Instagram, where friends can post the "highlights" of their life and celebrities can share their "perfect lifestyles". These kinds of photos can cause young people to look at their own lives and appearance in a negative manner, increasing the pressure for them to create their own "perfect life" - sometimes through methods such as cosmetic surgery.

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The cosmetic procedures industry has grown significantly over the past decade, but it's still widely unregulated. "Under 18s should not be able to just walk in off the street and have a cosmetic procedure," said Prof Jeanette Edwards, from the University of Manchester. "There are legal age limits for having tattoos or using sun beds. Invasive cosmetic procedures should be regulated in a similar way."

Speaking about the pressure of social media, she said: "There is a daily bombardment from advertising and through social media channels like Facebook, Instagram and Snapchat that relentlessly promote unrealistic and often discriminatory messages on how people, especially girls and women, 'should' look."

The report also condemns apps such as "Plastic Surgery Princess", "Little Skin Doctor" and "Pimp My Face", which are marketing to children as young as nine.

"This report highlights once again that we live in a world where young people are under immense pressure on a daily basis about how they should look," said a government spokesperson, adding that action has been taken to improve regulation. "It is ethically wrong for companies to exploit this and offer unnecessary cosmetic procedures to under 18s."

Photo: Pexels

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Source: BBC
Tags: social media, ,