Take a look inside Acne Studio's new flagship store in Milan

A sleek new store with a bold pink ceiling and lighting system.

  • · 2820 Views 
  • · Posted 5 months Ago
  •  BY Jack Lowe

Acne Studios has unveiled its opening first Milan store in the historic Brera district. Designed in a way that responds to the city, the 165 sqm store has its own character specific to the area.

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"It took five years to find the perfect place for us in Milan," said Jonny Johansson, the creative director of Acne. "I am so happy that we waited, because the Piazza del Carmine has the exact sense of individuality and community that I like. The store is totally unique, and also totally Acne Studios."

Situated on Piazza del Carmine, the store is defined by its grand arched windows that line the front and sides. It also features a bold pink ceiling that's accompanied by "The Mega" - a custom made lighting system that will make the store glow as soon as the sun goes down.

Shelves, rails and fixtures are made from signature Acne Studios stainless steel, while the floor is made from Rosa Baveno granite sourced from a local quarry in the Baveno region of Italy.

The Acne Studios Milan store, at Piazza del Carmine 6, will open on 17 June.

Photo: A look inside Acne Studios' brand new Milan flagship store, opening 17 July

Photo: A look inside Acne Studios' brand new Milan flagship store, opening 17 July

Photo: A look inside Acne Studios' brand new Milan flagship store, opening 17 July

Photo: A look inside Acne Studios' brand new Milan flagship store, opening 17 July

All photos courtesy of Acne Studios

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