London restaurant Dirty Bones now helps Instagrammers get the perfect picture with "Instagram foodie packs"

  • Posted 10 months Ago

Since foodie Instagram shots blew up a few years ago, restaurants all over the world have been coming to terms with this new phenomenon of customers photographing their food for five minutes before they take their first bite. Some have even gone so far as to ban photography, but the Dirty Bones restaurant in Soho has gone the other way, introducing a new "foodie Instagram pack" which helps diners up their #foodporn game.

The free kit includes a LED camera light, a clip-on wide angle lens, a multi-device charger, and a tripod selfie stick for overhead table shots.

"People love to share what they’re eating on social media, so we wanted to put together something that made it easier to get that perfect shot regardless of the lighting or time of day," said a spokesperson for Dirty Bones. "More and more people are also using Instagram to help them decide where to eat, so as a restaurant group it’s key for us to make sure that people are getting the best possible shots of all our dishes and drinks."

The Dirty Bones menu has also been curated to provide picture-perfect shareable content, with new trending dishes such as Fish Tacos standing alongside the iconic Mac Daddy Burger and Cheeseburger Dumplings.

It kind of makes sense - if you can't stop people taking photos of their food, you might as well make sure they're decent shots. What do you think? Discuss in the comments.