IMAX has started ditching 3D, saying there's a "clear preference" for 2D

  • Posted 8 months Ago

IMAX has announced that it's started to phase out 3D film screenings, stating that the demand for 2D films exceeds that for 3D films in North America.

3D has proven quite controversial and, while despised by many, doesn't really have a strong, passionate fanbase fighting its corner. On the one hand, the 3D glasses darken the screen, can give you vertigo, and increase the ticket price, while on the other hand... err.. it can help make the film more engrossing?

Clearly, the cons outweigh the pros here, which is why more theatre goers, in North America at least, are going to 2D screenings than 3D screenings, even when they're given both options.

IMAX says that Dunkirk, which was released last Friday, is screening exclusively in 2D, "which consumers have shown a strong preference for". IMAX screenings also accounted for $11.7 million of the film's total $50 million domestic revenue on its opening weekend.

You may have also noticed that television manufacturers have completely dropped the whole 3D things and no major brand is releasing a 3D set in 2017. Is this the beginning of the end for 3D?

Photo via. BFI IMAX

Tags: imax