Elon Musk responds to 60,000 people cancelling Model 3 pre-orders

Musk likens Tesla to a hamburger joint.

  • · 2837 Views 
  • · Posted 2 months Ago
  •  BY Jack Lowe

It was recently unveiled that in the past year around 63,000 people have cancelled their pre-orders of the upcoming Tesla Model 3, reducing the total number of pre-orders from 518,000 to 455,000.

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It's unclear why so many people are cancelling and taking back their $1,000 (or 1,000), but many believe it's due to the price of additional features. The Model 3 has predominantly been advertised as a $35,000 car, but to get full self-driving capabilities once they're available you'll need to spend another $3,000. The interior is pretty stripped back on the base model too, so you may want to spend up to $9,000 more improving this and opting for a longer range battery, taking you up to $47,000.

Regardless of people's reasons for cancelling, Tesla CEO Elon Musk doesn't seem phased. According to Recode, he said:

"Those cancellations occurred over the course of more than a year," Musk said on the call. "I think [these numbers] are inconsequential. With a small amount of effort we can easily drive the Model 3 reservation number to something much higher but there's no point. It's like if you're a restaurant and you're serving hamburgers and there's like an hour and a half wait for hamburgers, do you really want to encourage more people to order more hamburgers?"

Can't argue with that! Especially when Tesla is averaging just under 2,000 orders of the Model 3 every day.

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Tags: tesla, model 3,
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