7 months Ago
· Art & Design · 4429 Views
Google is today celebrating the 44th anniversary of the birth of hip hop with a Google Doodle by legendary graffiti artist and Def Jam Records creative director Cey Adams.
More than just a simple doodle, this first-of-its-kind Google Doodle features a short animated film narrated by hip hop icon Fab 5 Freddy chronicling the birth of the genre back on the 11 August, 1973 in the Bronx, New York.
There’s also an interactive pair of turntables to play with where you can mix samples from legendary tracks from the founding pioneers of the genre.
"On August 11, 1973, an 18-year-old, Jamaican-American DJ who went by the name of Kool Herc threw a back-to-school jam at 1520 Sedgwick Avenue in the Bronx, New York. During his set, he decided to do something different. Instead of playing the songs in full, he played only their instrumental sections, or “breaks” - sections where he noticed the crowd went wild. During these “breaks” his friend Coke La Rock hyped up the crowd with a microphone. And with that, Hip Hop was born."
Head over to the Google Doodle website to have a play on the turntables, take a look at a behind the scenes making of the project with sketches, prototypes, storyboards and more, and of course to read more about this historic day. Happy Birthday hip hop!