London-based denim brand I AND ME unveils "To Die For" editorial

I AND ME launches its To Die For collection at HUH. Store on 31 August.

  • · 1121 Views 
  • · Posted 3 weeks Ago
  •  BY Jack Lowe

Coinciding with the collection's launch at HUH. Store tomorrow evening, London-based denim and lifestyle brand I AND ME has commissioned an exclusive editorial showcasing the new "To Die For" range.

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The collection is the third produced by the up-and-coming brand and focusses on the company's three defining themes: fabric, function, and form. Each piece pulls inspiration from the work of artists Christo and Jeanne Claude, who create giant installations in the landscape using vast swathes of fabric.

The I AND ME "To Die For" collection is available now online. If you would like to see it in person, head to HUH. Store tomorrow at 7pm for the launch with drinks provided courtesy of Jagermeister.

I AND ME "To Die For" Collection Launch at HUH. Store:

HUH. Store
56 Stoke Newington Road
London
N16 9AE
7pm - 10pm

Photos: Rhea Dillon

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