Watch an adrenaline-fuelled short film from Cartier and director Christian Larson

The revolutionary bracelet that's become a design classic.

  • · Posted 3 months Ago
  •  BY Staff

46 years after the release of its first "nail bracelet", Cartier has teamed up with Swedish director Christian Larson to celebrate Aldo Cipullo's now-iconic design.

The adrenaline-fuelled short film echoes the ebullience of early 70's New York, when the revolutionary bracelet design was first conceived. It follows two beautiful young girls as they set out on a road trip filled with wild dancing, skate sessions, joy rides in race cars, hotel nights and parties until the break of dawn, all set to a soundtrack composed by Magnus The Magnus.

Released in an era of exciting cultural change, the Cartier nail bracelet reflects the anti-conformist energy that continues to fuel New York, transforming a simple nail into a twisted precious object. It's a bold statement that was directly inspired by the groundbreaking work of artists like Robert Mapplethorpe and Andy Warhol, revolutionising classical jewellery. It's a bold "Luxury Do It Yourself" statement that's now more relevant than ever, igniting fresh interest in the "Juste un clou" collection.

Discover the collection.

Watch the short film above.

Want more news like this? Receive our daily newsletter:
Follow HUH. on Instagram