Watch an adrenaline-fuelled short film from Cartier and director Christian Larson

  • Posted 6 months Ago

46 years after the release of its first "nail bracelet", Cartier has teamed up with Swedish director Christian Larson to celebrate Aldo Cipullo's now-iconic design.

The adrenaline-fuelled short film echoes the ebullience of early 70's New York, when the revolutionary bracelet design was first conceived. It follows two beautiful young girls as they set out on a road trip filled with wild dancing, skate sessions, joy rides in race cars, hotel nights and parties until the break of dawn, all set to a soundtrack composed by Magnus The Magnus.

Released in an era of exciting cultural change, the Cartier nail bracelet reflects the anti-conformist energy that continues to fuel New York, transforming a simple nail into a twisted precious object. It's a bold statement that was directly inspired by the groundbreaking work of artists like Robert Mapplethorpe and Andy Warhol, revolutionising classical jewellery. It's a bold "Luxury Do It Yourself" statement that's now more relevant than ever, igniting fresh interest in the "Juste un clou" collection.

Discover the collection.

Watch the short film above.