UKIP's new logo is incredibly similar to the Premier League's

  • Posted 6 months Ago

The UK Independence Party has come under fire after it unveiled a new logo which looks strangely similar to the the purple lion logo used by the Premier League.

The rebrand was unveiled at the political party's annual conference in Torquay last week, but was immediately criticised on Twitter with many instantly recognising the similarity to the visual identity of England's main football league. "Watching football. For some reason the new UKIP logo keeps flashing up on screen?" said Twitter user @zimviv.

According to a report by The Guardian, the Premier League is aware of the issue and is currently "looking into any potential breach of copyright", although UKIP chairman Paul Oakden doesn't seem phased. "For a start, I don't mind UKIP being associated with the Premier League," he said when speaking on BBC Two's Daily Politics. "If they feel they have a right to take legal action I'm sure they'll consult with their lawyers. We did our due diligence before we put these logos to the membership and, as I said, we are perfectly comfortable."

The new logo replaces the old purple pound sign against a yellow backdrop and sits alongside the slogan "UKIP. For the Nation".

UKIP's new logo

The Premier League's logo

Tags: ukip, logos