Snapchat is planning a complete redesign to help growth

At last!

  • · 982 Views 
  • · Posted 2 weeks Ago
  •  BY Jack Lowe

While Instagram's growth appears to be speeding up, now reaching an impressive 200 million daily active users, Snapchat's recent public earnings report tells a different story. "We grew our Daily Active Users at a lower rate than we would have liked," said CEO Evan Spiegel, citing figures that show the app's users grew by just 3%, causing stocks to plunge nearly 20%.

As a direct result, Snapchat has announced it will be giving the app's design a complete overhaul. Many users find the app difficult to use compared to Instagram's sleek and intuitive interface, so it's believed Snapchat will be stripping things back and going for a more "professional" look compared to the relatively "cheap and cheerful" aesthetic it currently boasts. While this may risk Snapchat losing its own unique identity, it will no doubt work in boosting active users and improve user retention.

Advertisement - Continue Reading Below

"One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback," said Spiegel. "As a result, we are currently redesigning our application to make it easier to use. There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of our community will change when they begin to use our updated application. We’re willing to take that risk for what we believe are substantial longterm benefits to our business."

No mock ups have been revealed at this stage, so we'll just have to wait and see what they come up with.

Want more news like this? Receive our daily newsletter:
Follow HUH. on Instagram