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Kendall Jenner becomes the world's top earning model

  • Posted 6 months Ago

According to Forbes, Gisele Bndchen has been knocked off the top spot as the world's highest paid model, with Kendall Jenner now taking the crown. It's the first time Bndchen hasn't been on the No. 1 spot in 15 years, reflecting the growing power of social media influencers.

Forbes estimates the 22-year-old, who boasts 84 million followers on Instagram, earned $22 million from her modelling jobs between 1 June 2016 and 1 June 2017, which included deals with adidas and Estee Lauder, as well as various runway appearances. The Brazilian 37-year-old, Gisele Bndchen, ranked second place this year with estimated earnings of $17.5 million.

"With social media, there are more opportunities to create your own content and use your voice," said Ivan Bart, president of IMG Models, when speaking to Forbes. "The stars are using it."