Apple unveils "Sway" Holiday 2017 advert

Coinciding with Thanksgiving, Apple has unveiled its Holiday 2017 commercial featuring the track "Palace" by British singer Sam Smith. The ad primarily focusses on the AirPods, following a young woman as she wanders through the city before bumping into a man, sharing an AirPod, and having a romantic, semi-surreal dance through the streets.

"Move someone this holiday," reads the tagline at the end, before the pair head their separate ways.

Apple's AirPods are available now for 159.