Nike to build new 69,000 square foot flagship store in New York

Coming to 650 Fifth Avenue at West 52nd Street in 2019.

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  • · Posted 1 week Ago
  •  BY Joe Reeve

Nike has announced plans for a huge new flagship store in New York City which is set to open early in 2019.

The space is located at 650 Fifth Avenue at West 52nd Street and covers more than 69,000 square feet. President of Nike Direct Heidi O’Neil said of the store via press release: "Our new flagship store is about serving all of our consumers - especially our NikePlus members — with pinnacle innovative products, a unique design and environment and the very best of personalized service".

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The store will feature four floors dedicated to a multi-sport assortment of product innovation and services, a lower level home to Nike’s small-format concept Hyperlive, and a fifth floor exclusively for NikePlus members.

Nike’s current Niketown New York store at 6 East 57th Street will close in Spring 2018.

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