The Weeknd cuts ties with H&M over "deeply offensive" photo

  • Posted 4 months Ago

The Weeknd has cut ties with fashion retail giant H&M after it shared a racially insensitive photo which shows a young black boy modelling a hoodie featuring the words "Coolest Monkey in the Jungle" printed across it.

Sharing the image on Twitter, Abel Tesfaye said "woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore…".

The Weeknd has been collaborating with H&M since 2017, modelling for various campaigns and also working on his own brand XO.

Various other musicians, including A Tribe Called Quest and Quest Love, have spoken out against H&M and the insensitive hoodie. Take a look at what they said below.

H&M has since pulled the hoodie from it’s range and shared the below statement:

"We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again."

Photo: via Facebook

Tags: the weeknd, h&m