Diet Coke launches redesign and four new flavours

A modern design on sleek cans.

  • · 1125 Views 
  • · Posted 5 days Ago
  •  BY Joe Reeve

Diet Coke has got a whole new look which is set to launch in the United States this month. The modern looking design sees the popular zero-calorie beverage housed in a sleek new can and available in four new flavours - Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.

The original Diet Coke drink itself isn’t changing, it’s just the design and the addition of the new flavours. Diet Coke will also be offered in all existing package sizes, including the standard 355ml can.

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Speaking about the new design, James Sommerville, vice president, Coca-Cola Global Design, said via press release:

"For a design team, the opportunity to rethink such an iconic brand with the scale and reach of Diet Coke – to build on its heritage and create a visual language that will help write its next chapter – is a rare brief. This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognizable core brand visual assets."

Check out the new can designs above and below. Head over to the Coca-Cola Company website for more information and lots of unnecessary talk about how this design will appeal to millennials…

Photo: Diet Coke / The Coca-Cola Company

Photo: Diet Coke / The Coca-Cola Company

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