Under Armour launches innovative cushioning platform "HOVR" with two new running styles

Take a look at the HOVR Sonic and the HOVR Phantom.

  • · Posted 2 weeks Ago
  •  BY Joe Reeve

Photo (above): UA HOVR Women's Sonic

Under Armour has launched an innovative new cushioning platform called "HOVR". The system comes straight in with two new running styles - HOVR Sonic and HOVR Phantom.

The tech in the shoe is said to create a "zero-gravity" feel which provides a cushioned ride and an energy return that will make runners feel and perform better. The key component of the HOVR is the "Energy Web", a mesh fabric that wraps the cushioning foam to deliver responsiveness and give back the energy runners put into each stride.

Dave Dombrow, Under Armour’s Chief Design Officer, explains:

"The development of UA HOVR was inspired by the insight that every step a runner takes has the impact of 2-4x their body weight, holding them down. When designing UA HOVR, we set out to create the perfect combination of cushioning plus responsiveness and energy return – to essentially lift you up. The HOVR underfoot returns that energy and makes every stride feel light and effortless. I could not be more proud of this product and for HOVR to usher in a new chapter in the Under Armour design and innovation story."

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The HOVR Sonic weighs in at 272 grams and is geared towards distance runners, while the HOVR Phantom is configured for more all-round cushioning and features a knitted collar for a sock-like feel. Both styles feature ultra breathable knitted uppers and durability to provide lively cushioning that lasts.

The HOVR Sonic and HOVR Phantom are available from today, 1 February 2018. Take a look at them below and head over to UA.com for more information.

Photo: UA HOVR Women's Phantom

Photo: UA HOVR Men's Sonic

Photo: UA HOVR Men's Phantom

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