Under Armour launches innovative cushioning platform "HOVR" with two new running styles

  • Posted 3 months Ago

Photo (above): UA HOVR Women's Sonic

Under Armour has launched an innovative new cushioning platform called "HOVR". The system comes straight in with two new running styles - HOVR Sonic and HOVR Phantom.

The tech in the shoe is said to create a "zero-gravity" feel which provides a cushioned ride and an energy return that will make runners feel and perform better. The key component of the HOVR is the "Energy Web", a mesh fabric that wraps the cushioning foam to deliver responsiveness and give back the energy runners put into each stride.

Dave Dombrow, Under Armour’s Chief Design Officer, explains:

"The development of UA HOVR was inspired by the insight that every step a runner takes has the impact of 2-4x their body weight, holding them down. When designing UA HOVR, we set out to create the perfect combination of cushioning plus responsiveness and energy return – to essentially lift you up. The HOVR underfoot returns that energy and makes every stride feel light and effortless. I could not be more proud of this product and for HOVR to usher in a new chapter in the Under Armour design and innovation story."

The HOVR Sonic weighs in at 272 grams and is geared towards distance runners, while the HOVR Phantom is configured for more all-round cushioning and features a knitted collar for a sock-like feel. Both styles feature ultra breathable knitted uppers and durability to provide lively cushioning that lasts.

The HOVR Sonic and HOVR Phantom are available from today, 1 February 2018. Take a look at them below and head over to UA.com for more information.

Photo: UA HOVR Women's Phantom

Photo: UA HOVR Men's Sonic

Photo: UA HOVR Men's Phantom