Apple unveils "Three Minutes" short film, shot entirely on iPhone X

If your family reunion only lasts three minutes, what will you do?

  • · Posted 2 weeks Ago
  •  BY Jack Lowe

To celebrate hinese New Year 2018 and showcase its iPhone X all at once, Apple has released a new short film called Three Minutes.

Advertisement - Continue Reading Below

Shot entirely with the flagship smartphone and directed by Peter Chan, the 7-minute video (yep, it is 7 minutes despite the name) follows a train attendant on a six-day train journey from Nanning to Harbin. While the train briefly stops at Kaili station (for, you guessed it, 3 minutes), she's able to spend a brief but precious moment with her son. The overriding message of the ad, other than to buy Apple's products, is that every moment spent with family should be treasured, no. matter how short.

Watch Three Minutes above.

Want more news like this? Receive our daily newsletter:
Tags: apple, iphone,