Volkswagen is killing off the Beetle

  • Posted 2 months Ago

Yep, you read that right. After 80 years, Volkswagen has decided to stop manufacturing one of its most iconic cars - the Beetle. The current model will be the last produced.

"Two or three generations is enough now," said Frank Welsch, VW's head of research and development, when speaking to Autocar at the Geneva Motor Show. He added that Volkswagen has reimagined the famous car several times since it was first introduced in 1959, "but you can't do it five times and have a new new new Beetle."

With the Beetle gone, Volkswagen is well-aware that it needs a new icon to take its place, so it's doubling down on an all-electric minibus dubbed the I.D. Buzz.

The roomy van has been designed to connect with today's environmentally-concious, younger generation and pulls its inspiration from the design of the original Type 1 Microbus. "The future is looking groovy" reads the tagline of a promotional ad, showcasing the bubbly, bold exterior of the van. A coinciding statement from Volkswagen confirms the company's desires to lead the way into the future - "The iconic car of the electric age must be a Volkswagen."

But, until the "groovy" I.D. Buzz arrives with us in 2022, the Beetle will be sorely missed. RIP, buddy.

Image courtesy of Pexels

Tags: cars, volkswagen