No, Instagram is not returning to a chronological feed

  • Posted 1 month Ago

Devastating news this morning as we learn that Instagram has no plans to reintroduce the chronological feed, despite the high demand from its users. Speaking to Fast Company, a representative said:

"No, Instagram is not testing chronological feed. This meme kicked up somewhere and we’ve been trying to set the record straight."

So why, when so many users prefer it, do they not want to revert to chronological order? Well, it's most likely because its algorithms are able to create higher user-engagement, which is very desirable to advertisers. By hiding low-engagement posts and only showing a "best of" selection, users are more likely to "like" or comment on the images they see.

As Fast Company points out in its article, "the algorithmic feed allows a self-perpetuating cycle of more engagement leads to more ad revenue leads to more investment in the algorithms to generate more engagement leads to more investment in the ads."

This does seem like a missed opportunity though and, now that Facebook, Snapchat and Instagram are all algorithm-based, opens up a space for a competitor to move into the market and lure over those (many millions) of users who desperately want a to go back to simpler (chronologically ordered) times.

Image courtesy of Pexels