Adidas has sold over a million shoes made out of ocean plastic

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Remember when adidas announced it would be making shoes out of ocean plastic in an effort to make the company more sustainable? Well, it turns out that was more than just a marketing gimmick, as the sportswear giant sold a million pairs of the shoes in 2017.

adidas teamed up with Parley for the Oceans for the environmentally-friendly initiative, launching three versions of its popular UltraBoost shoe which each reused 11 plastics bottles. "We last year sold 1 million shoes made out of ocean plastic," said adidas CEO Kasper Rorsted when speaking to CNBC on Wednesday.

It's unclear if adidas plans to push forward with this initiative, but we certainly hope they continue to focus on environmentally-friendly production methods well into the future.

Image courtesy of adidas