Behind-the-scenes on Spike Jonze's Apple ad starring FKA Twigs

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  • Posted 1 month Ago

AdWeek has given us an insightful look at the production process behind Apple's recent "Welcome Home" ad, which features musician FKA Twigs dancing around her apartment as it magically expands.

Directed by Spike Jonze, the ad showcases Apple's new HomePod smart speaker and has been hailed as one of the most creative and captivating commercials of the year so far.

The seven-minute mini documentary was directed by Danilo Parra and shows us the casting process (which was done via video call), the choreography, the set design and more, revealing just how intricately everything was planned to ensure it all came together smoothly. Amazingly, most of the ad was created in camera, with barely any post production VFX.

Watch here.