Apple to begin rolling out original content early next year

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Rumours about Apple's original content plans have been circulating for a while now, going as far as suggesting the tech giant has plans to acquire Netflix, but now the New York Times has reported the company will be rolling out its own shows as early as March 2019.

While Apple executives openly admit that the company doesn't have much experience when it comes to film and television, they certainly have a lot of cash to throw at top level directors, producers, and writers, as well as incredible software knowledge and distribution capabilities. All this means Apple has already become a big draw for show creators and stars.

Twelve productions are rumoured to be in the works, with big names attached including Reese Witherspoon, Steven Spielberg, Damien Chazelle, M. Night Shyamalan, Jennifer Aniston, Octavia Spencer and Kristen Wiig. "We’re all in," said Apple executive Eddy Cue while speaking at South by Southwest. "We're completely all in." He added that despite spending a lot of money in a relatively short space of time, Apple has no intention of keeping up that pace. Instead of opting for Netflix's high-volume strategy, Cue cited Pixar (who make just one or two films a year) as a business model they would rather replicate.

It's currently unclear how Apple plans on distributing its content once it's been created, but with an Apple device in pretty much every western home and over $285 billion in spending money, it'd be hard pressed to fail.

Image: Apple TV courtesy of Apple

Source: NYTimes
Tags: apple