Material World is an ongoing series by American photographer David Welch in response to the contemporary consumer environment. By using cars, fast-food, packaging and clothing to create carefully arranged totem poles, Welch turns these products into "readymade" objects and attempts to encouraging debate about consumption, media, class and gender.
Turn on the television, flip through a newspaper or magazine, or simply surf the Internet and you will see traces of what Theodore Adorno labeled the “Culture Industry.” This industry acts as a delivery mechanism for manufactured identities that are projected through a myriad of mediating images. These designed projections have consumptive intent aimed to resonate with viewers and encourage participation within a larger arena of commodities consumption. Blurring the line between want and need sets the stage for many possibilities and a consumer culture is born.