Levi's Cast Through Instagram

  • · 10127 Views 
  • · Posted 71 months Ago
  •  BY Jack Lowe

In a new move, denim brand Levi Strauss have launched a global campaign to find a new model for an upcoming campaign and they've opened it up to the users of popular iPhone app Instagram. They've asked users to upload images of themselves, or their friends, and to tag the photo with #iamlevis.

www.levi.com

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