Kodak To Withdraw Name From Theatre

  • · 3988 Views 
  • · Posted 77 months Ago
  •  BY Jack Lowe

Following from Kodak's recent bankruptcy filling, the company has now asked for its name to be withdrawn from the famous Kodak Theatre in Hollywood, where the Academy Awards are held annually. The naming-rights contract is apparently worth $4 million a year. Breaking this contract is clearly an attempt by the company to preserve cash, hopefully enabling them to restructure operations.

www.kodak.com

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