American Apparel are certainly known for their provocative adverts, but apparently they've taken it too far with the "nude buttocks" in their latest series of eight ads. The UK's Advertising Standards Authority say they are too exploitative and pornographic.
In retaliation, AA said it was "important to judge what was and was not offensive by reference to the current times and the views of the majority of decent and reasonable people, not a small and puritanically-minded minority." They also defended their choice to use "real women" rather than models in their shoot, stating that consumers can relate to these types of photographs and that the women were "happy, relaxed, and confident in expression and pose."
The final decision taken was that 7 of the 8 ads will not be allowed to run again, and American Apparel have been warned not to produce similar ads in the future.