The Smell Of Opening An Apple Product

66 months Ago · Jack Lowe · 9087 Views

Apple apparently have a whole department dedicated to the experience of opening one of their products - what the buyer sees first, how easy it is to open, and the smells. Now Air Aroma have decided to recreate the fragrance, putting in notes of glue, plastic, rubber and paper. The scent was made in collaboration with Greatest Hits - a team of Melbourne-based artists - for an upcoming exhibition, so it probably won't ever be available to the general public.

www.air-aroma.com

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