• The Smell Of Opening An Apple Product
  • Posted 32 months ago by Jack Lowe · culture · 6857 Views
  • Apple apparently have a whole department dedicated to the experience of opening one of their products - what the buyer sees first, how easy it is to open, and the smells. Now Air Aroma have decided to recreate the fragrance, putting in notes of glue, plastic, rubber and paper. The scent was made in collaboration with Greatest Hits - a team of Melbourne-based artists - for an upcoming exhibition, so it probably won't ever be available to the general public.

    www.air-aroma.com

    • i never thought about it but i know that smell. weird.
    • nfn Posted 32 months ago · 2 Reply
  • Instagram Wanted Double From Facebook
  • 32 months ago · culture · 2 Comments · 2424 Views
  • Well, most of the 12 staff at Instagram are now richer than their wildest dreams thanks to a $1 billion buy out from Mark Zuckerberg and Facebook but, according to The Wall Street Journal, Instagram CEO Kevin Systrom wanted double that for his company. As a way of convincing Systrom...
  • Rumour: M83 To Write For Katy Perry
  • 32 months ago · music · 5 Comments · 2470 Views
  • M83, aka. French musician Anthony Gonzalez, recently took to his Facebook page to make an offer to Katy Perry, saying: "I think I saw Katy Perry dancing on 'Midnight City' yesterday night. Katy, let me write your next album :)". When Gonzalez says "last night", he is referring to...
  • Listen: Hot Chip - Night and Day
  • 32 months ago · music · 0 Comments · 5355 Views
  • Hot Chip have unveiled the first single from their upcoming album In Our Heads. The track is named Night and Day and is pretty much exactly what you'd expect from the band. Comedian Peter Serafinowicz has once again (he directed the video for "I Feel Better) taken the wheel for the...
  • Opening Ceremony 10 Year Anniversary Book
  • 32 months ago · culture · 0 Comments · 2699 Views
  • To celebrate their 10th anniversary, Opening Ceremony are releasing a book in collaboration with Rizzoli which charts their growth from a store on a little travelled block near Soho to a brand know the world over. The store began...
  • Warhol's Double Elvis To Fetch $50m
  • 32 months ago · Art & Design · 0 Comments · 5800 Views
  • The famous "Double Elvis" painting by Andy Warhol is going on sale through Sotheby's next month, and is expected to fetch up to $50m. The painting depicts Elvis Presley as a cowboy gunslinger in black and silvery grey and "epitomizes the artistís obsessions with fame, stardom and...
  • Supreme on iPhone
  • 32 months ago · culture · 1 Comment · 2350 Views
  • Supreme haven't made an app yet, but they've done the next best thing by optimising their site for iPhone users. If you want to pretend it's an app, just go to the site on Safari and then select "Add to Home Screen".
  • Svpply Launch iPhone App
  • 32 months ago · culture · 0 Comments · 2397 Views
  • Svpply, a website which allows users to bookmark and share items they find all over the web, have launch their iPhone app. Featuring the same clean and simple aesthetic of the desktop version, the app makes it increasingly easy to browse the 3,000 products they make available every...