The Impossible Project, run by a team of 10 former Polaroid employees, have developed some new Polaroid film for Spring 2012 which give the user much more flexibility when shooting. They've been made to develop faster, deliver a more consistent image and offer in-depth sharpness. To make sure the film is kept in the best possible condition, the packaging features a Keep Me Cool sticker that disappears when the film is at the right temperature (ie. in the fridge). Head over to The Impossible Project's online store to pick some of these up.