• Real-Time Facebook Likes in Clothes Hangers
  • Posted 14 months ago by staff · culture · 3056 Views

  • After deciding that customers asking their friend's for fashion advice isn't good enough, the Brazilian stores of fashion retailer C&A have introduced a system which allows the customer to see how many Facebook Likes each piece of clothing has had (in real time) just by looking at the hanger. Quite a clever marketing idea, but is it actually going to help people find clothes that they like, or will everyone just choose the most popular piece?

    www.cea.com.br

    • cheap gimmicks
    • rob Posted 14 months ago · 1 Reply
    • so c&a are cool now?
    • pp Posted 14 months ago · -6 Reply
    • Pretty cool idea, although I'm not sure it would really help me choose what I like.
    • Amar Posted 14 months ago · 2 Reply
    • Good
    • Alexandre Posted 14 months ago · -2 Reply
    • Oh come on you guys, it's a nice idea.. lighten up!
    • Jon Posted 14 months ago · 0 Reply
    • Applaud this physical/digital connectivity but benefit varies per product type and context ....lots of people liking a fashion item could put some off (as they want exclusivity) while lots of people liking a face cream or remedy would be a plus.
    • AM (Forrester Research) Posted 13 months ago · 4 Reply