- Real-Time Facebook Likes in Clothes Hangers
- Posted 14 months ago by staff · culture · 3056 Views
After deciding that customers asking their friend's for fashion advice isn't good enough, the Brazilian stores of fashion retailer C&A have introduced a system which allows the customer to see how many Facebook Likes each piece of clothing has had (in real time) just by looking at the hanger. Quite a clever marketing idea, but is it actually going to help people find clothes that they like, or will everyone just choose the most popular piece?
- Applaud this physical/digital connectivity but benefit varies per product type and context ....lots of people liking a fashion item could put some off (as they want exclusivity) while lots of people liking a face cream or remedy would be a plus.
- AM (Forrester Research) Posted 13 months ago · 4 Reply