With games consoles continually towards the idea of "invisible technology" - using the body as a controller rather than the traditional handset - social media is determined to follow suit. Digital creative director James Théophane recently did a TEDX talk on behalf of agency Clemenger BBDO Sydney in which he demonstrated a potentially groundbreaking new technology - Mimeisthai.
Before the talk, Théophane rigged the whole auditorium with microphones attached to speech recognition engines. During the talk's breaks, snippets of conversations were recorded by these microphones and were fed into a data visualisation machine which measured differentials like tone, location and intensity. From this an interactive sound cloud was created, which reflects the popular topics people were talking about.
Is this the next era for social media?
Source: It's Nice That