With print publications constantly searching for new ways to keep up with (or hold their own against) the digital world, Layar Creator have developed a new augmented reality app which allows readers to digitally interact with a static magazine. People can now "like" articles or images and can share them across their social networks. They can even turn static feature images and cover photos into video.
The technology isn't just bound to magazines either, it can be applied to printed material like postcards, packaging, advertising and more. Watch a demonstration video above!