• Rumour: American Apparel To Outsource Manufacturing
  • Posted 40 months ago by Jack Lowe · culture · 26183 Views
  • In a recent interview with the Los Angeles Times, Dov Charney - the founder of American Apparel - said that due to increased pressure to produce cheaper clothes they might have to start outsourcing some of their manufacturing work to overseas.

    This would be a full 180 for the brand's business model, which has always been about promoting American workmanship and employing Americans at their vertically integrated LA factory. Nothing is confirmed yet so we'll keep you up to date!

    www.americanapparel.net

    • Well, paying ?44 for a wafer-thin hoody that splits in a few wears was getting a bit too much to bear....
    • Alex Posted 40 months ago · 64 Reply
    • better change their name to chinese apparel then.
    • eric Posted 40 months ago · 68 Reply
    • I agree with Alex...
    • Adriana Posted 40 months ago · 68 Reply
    • Boooooooooooooooooooooooooooooooo!
    • Brent W Posted 40 months ago · 61 Reply
    • can't say i'm surprised. their shit is so overpriced for what it is. what's so bad about making stuff in china anyway??
    • craig Posted 40 months ago · 62 Reply
    • Havent they gone bust already!??
    • Scott L. Posted 40 months ago · 69 Reply
    • i think AA are a slowly sinking ship. they peaked, what, 4 or 5 years ago, and since they've been changing the brand to try and match trends rather than hone anything individual. if they'd spent more time improving their product quality and less time checking blogs then maybe things would be different. i used to own a lot of AA stuff but most of it's now on ebay because i discovered real clothes.
    • LM Posted 40 months ago · 70 Reply